10 Tips for Small Business Owner to Do Online Marketing Right

10. Build an Interactive Social Media Presence.

Platforms such as Facebook and Twitter have more than 1 billion and 300 million active users globally and this means that as a small business you have a chance to infinitely growing your client base if you can get people to know about the product or service you are offering. The key to getting social media marketing right is to be fun, engaging and likeable so that you stand out from the rest of the many corporations that inundate consumers with ads. Giveaways, and gorilla marketing strategies are a good way to get your name out there.

9. Send Exciting Email Invitation Letters.

The key to doing this right is ensuring that the emails you send are friendly and genuinely informational otherwise users will mark them as spam and Gmail will automatically send your future emails into spam folders all the while you think that you are reaching your target audience. You can get potential client email accounts from companies that sell this data.

8. Create Original Informational YouTube Videos.

People today like getting their information by video as opposed to reading so it is probably a good idea to have some videos on YouTube explaining what your business is offering its clients. YouTube videos receive views based on factors such as SEO, the number of backlinks connecting in and reviews from people who have already watched the video.

7. Get Your Happy Clients to Give You a Nice Rep on Review Sites.

Before buying a product many people today go onto platforms such as Angie`s List where they look for what other people are saying about your business. Low ratings and bad reviews could easily give your business a slow quiet death without you realizing what the cause of your downfall is. It is wise to advice happy clients to praise your business on such platforms.

6. Buy Ad-space From Google That Targets Your Exact Intended Audience.

Getting people to see your brand and the services you offer via advertisements can boost your sales as long as it is geared towards the right people. Google has access to what interests people based on their searches so they can tell which people may be interested in the products you offer.

5. Identify Rival Businesses` Unhappy Clients.

If a rival is making their customers unhappy then it is likely that these people are complaining about it online. If you can identify who these people are and promise to address their pain points then it is probably a good idea to try and bring them over to your side.

4. Showcase Your Products on Your Attractive Website.

Even if your business model doesn’t involve online sales and delivery it is still a good idea to have a website where your potential clients can see exactly what it is that you offer. Since it is an environment you control this offers an opportunity to discuss your business` history, experience, after-sale services as well as happy client reviews.

3. Advertise Without Advertising.

True marketing genius lay in getting people to notice your existence without feeling like you are trying to sell them something. The art of getting this kind of attention lay in subtlety and genuine human connection. If you place an online and then it is wise to remember that speaking to people as genuine human beings are more important than speaking to them as potential milking opportunities. People have a sixth sense for these things so it is wise to keep this in mind.

2. Get Local News Sites To Talk About You.

It is often said that all publicity is good publicity and this definitely holds to be true when your business attracts the interest of journalists. Whether they are discussing an amazing offer or your past entrepreneurial success the attention you get from the media is guaranteed to boost your sales.

1. Advertise Through Popular Apps That Relate To Your Product.

Certain apps are more likely to offer a target audience that is receptive to your product. An example is that a fantasy epic game could advertise a business selling medieval garb and collectibles while a financial educational app could target customers to get interested in local banking services.