How an Event Planner Can Improve Your Business

Whatever your industry, you are likely to host several corporate events throughout the year. From social gatherings to seminars and conferences, events are an essential part of corporate culture. Assuming that the task of planning and implementing these functions can be a burden. That’s why many professionals are turning to an event planner to help them with all their corporate events. Continue reading

How Digital Marketing Can Benefit Your Business

If you happen to be a business person, then you probably know that boosting the level of sales is one of the most significant challenges today. This can partly be attributed to the increasing number of businesses providing the same products and services and secondly due to lack of awareness. The good news is that thanks to the advancing internet, companies now have a platform where they can effectively market their products and services at a pocket-friendly cost. The bad news is that a majority of entrepreneurs are yet to understand and fully appreciate the power of the internet in business growth. This article will, therefore, touch on some ways how digital marketing can benefit your business. Continue reading

AdWords or Facebook Ads. What is better to Promote Your Product

Google AdWords is the most popular Pay Per Click advertising platform. It allows you to advertise to the potential customers at the exact time they need your product. Facebook ads, on the other hand, can help you reach prospective customers at a more competitive price than Adwords. The former can help you drive sales fast while the latter can help you create awareness affordably. So, if you have to choose between the two which one should you settle for? The answer to this question depends on several factors including the purpose of advertising and the size of your budget. Continue reading

10 Tips for Small Business Owner to Do Online Marketing Right

10. Build an Interactive Social Media Presence.

Platforms such as Facebook and Twitter have more than 1 billion and 300 million active users globally and this means that as a small business you have a chance to infinitely growing your client base if you can get people to know about the product or service you are offering. The key to getting social media marketing right is to be fun, engaging and likeable so that you stand out from the rest of the many corporations that inundate consumers with ads. Giveaways, and gorilla marketing strategies are a good way to get your name out there. Continue reading

How Customer Profiling Can Change How You Do Business

When you speak of customer profiles, they are customer types used by marketers that help business people make smart decisions based on the customer’s thoughts about their services or products.

These profiles are generally unbiased by personal opinions and created based on research conducted on the typical customers of a business to understand the different goals and scenarios they face while visiting the business shop, website or catalogue.

Unlike other demographics, customer profiles don’t depend on things like gender, income status or geography. However, they are based on your customer’s thought processes and can help a business because of you get into your customer’s mind’ which helps you narrow your marketing focus so that ensures there’s no wastage of money or time. Continue reading